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A social strategy built for reach & retention
TikTok is best for increasing reach, giving brands a way to put their twist on trending content. This strategy helps achieve cultural relevancy and allows a product to have fresh conversations with the community about what matters most to them.
Constructing the legend of Bonky the Clown with YouTube content drops
Inspired by the analog horror content our community was creating, we created a fiction that supported the release of a new major game mode while building anticipation for the story as each video was released. Game narrative social content creates a feedback loop increasing retention and player LTV.
This campaign helped drive the channel's biggest spike ever in net new users
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